How a SaaS Writing Tool Predicts Their Revenue Each Month: A Case Study on WritterBuddy AI’s SEO Content Marketing
Here is a case study that explores the ways to skyrocket your SaaS SEO traffic and customer acquisition. Today, in this presentation, you’ll see how we helped our client WriterBuddy AI go from 0 to 100K/mo organic traffic… in just 3 months. It also became their #1 acquisition channel while tripling MRR! Yes, you read that right! In this article, we’ll spill all the secrets, showing you exactly how we did it. Spoiler We managed to integrate product-led growth with SEO. Want to find out how? Keep reading… Meet WriterBuddy AI WriterBuddy stands as a forward-thinking company using the power of AI to enhance the writing process for people and businesses. By seamlessly integrating cutting-edge AI technologies, WriterBuddy empowers users to be more creative, minus the stress. Client Objective WriterBuddy AI had a brand-new website, and you know what? It’s no secret that SEO for new websites can be challenging, especially in the B2B space with established competitors. Even then, WriterBuddy AI had some clear goals: They wanted to rank for many fairly competitive keywords, e.g., acronym generator, paraphrasing tool, sentence rewriter, hook generator, instagram caption generator, etc. They needed the results ASAP to generate an ROI and use the profits to reinvest in their business. Challenges: A Tough Start WriterBuddy AI had a hard time ranking on Google. Why? Well, a few reasons: Targeting fairly competitive keywords while having ZERO authority in the eyes of Google as they had a newly registered domain. Competing with well-established players such as Copyai, Jasper, Writesonic, Rytr, etc. Trying to rank for money-making, transactional keywords that list online writing tools, not blog posts. So, there wasn’t any way to improve the “Content Quality” in this case. It was tricky connecting their product with SEO, making it hard to get people to find them. Though not an easy task, our process enabled us to quickly tap into Writerbuddy’s strength to rank for buyer intent keywords (more on this later). Writerbuddy AI X OneLittleWeb SEO Strategy SEO Accelerator Overview OneLittleWeb’s SEO Accelerator aims to provide a hassle-free, all-inclusive, and fully managed SEO content marketing experience for SaaS businesses. We take care of everything, tailoring our approach specifically for sites by building a niche-expert content team. This is done so that you can sustainably predict your revenue. This works in the following aspects: Strategy Content Authority We at OneLittleWeb, manage some of the biggest websites in various niches. To date, we’ve worked with over 1100 clients and generated 1B+ traffic for them. So, we know the 80/20 of SEO, and that allows us to understand what works and what does not. Writerbuddy AI SEO Strategy Audit & Growth Plan As a new site, WriterBuddy didn’t have issues with the technical aspect of SEO. We only optimized their site speed and integrated Google Search Console and Google Analytics 4. The integration would allow us to look at: The source of clients’ traffic. The pages that were converting best. Ways to advise our clients on improving the user experience. Proven funnel steps to make SEO their #1 acquisition channel. Competitor Analysis To prepare a data-driven strategy, we dug up WriterBuddy’s competitors to find out their strongholds. You know what, when we entered the scene, WriterBuddy was up against established players like ChatGPT, making their ambition of creating an AI writing tool seem almost impossible. On top of that, Copyai, Jasper, and many other key players were dominating the SERPs. However, we firmly believe in the power of Google as the ultimate marketing tool. Even with our backs against the wall, this challenge fueled our creativity. Drawing inspiration from Canva’s success, we developed a unique SEO strategy, Product-led SEO, that weaved WriterBuddy AI’s narrative into the vast digital landscape. Keyword Research We wanted to create a successful content strategy for WriterBuddy AI. So, initially, we looked at their competitors (Jasper AI, Copy.AI, WriteSonic, and Rytr) and audited their keywords, looking for some so we could snatch. This is what we did: Sorted the keywords based on difficulty and traffic potential. Looked for low-difficulty, high-traffic potential keywords. Analyzed the search intent to decide whether we should go for a tool or a content piece. Added the relevant information to our content plan. Through this approach, we aimed to hijack the competition’s traffic. These are some of the keywords we targeted: By ranking for these keywords, we could connect Writerbuddy AI with users who were in the business/marketing space seeking an AI writer. Content Strategy In our product-led SEO strategy, we didn’t have any conventional content marketing strategies that others would suggest. Instead, we planned to use our keyword research to make free tools out of each keyword as a source of content. Our client decided to agree with us, and we collaborated with them to prepare 25+ free AI tools, i.e., sentence rewriters, hook generators, etc. Quick overview: Planned and named tools according to the keywords we wanted WriterBuddy AI to rank for. Worked with the WriterBuddy AI team to develop these tools. We planned a topic cluster on ‘free tools’ and added all other free tools we prepared under this topic. i.e.: https://writerbuddy.ai/free-tools/sentence-rewriter-tool Initial 25+ free writing tools pages were on our Priority List, as we worked closely with WriterBuddy’s developer team to seamlessly integrate our content calendar with their products. WriterBuddy AI Content Creation As we didn’t have enough chance to optimize these tools’ pages, we seized the gap and wrote 1200–1500 words of “step-by-step how-to” content for each tool, getting their tool pages all-in-all SEO optimized. Our plan was to drive as much traffic as possible on these free tool pages and show the audience a CTA to sign up for premium services. From there, Writerbuddy AI could prompt them to sign up with a lead magnet, which in their case was free credits. Most importantly, this could multiply the email list of Writerbuddy, which would make users sign in and use up their credits. So that, eventually, they feel enticed to pay for more. Writerbuddy AI SEO Authority Now here’s still a catch. Remember, Writerbuddy was a new site with Zero SEO authority? Our efforts wouldn’t mean anything if they didn’t rank. Even though the tools pages were all SEO optimized, Google gives much value to E-E-A-T, and that’s where this site lacked any visible advantage. So, we had to add up more SEO strategies alongside the initial product-led SEO. These are: Content-led PR Backlinks Authority Backlinks Content-Led PR Backlinks We chose this
