Content Led PR Link-Building: Earning 15+ Backlinks For Our Home Appliance Client
Overview Meet our client, Renovation Capital, Australia’s leading home appliance service provider. They are a B2C business that takes an innovative approach to serve their customers. Starting from redesigning to implementing it in a house, they give new life, turning the house into a home! Industry Home Appliance (Interior) Objective This thriving B2C enterprise sells high-ticket products and services. Their sole focus on sales and revenue aims to fuel business expansion. Through their SEO efforts, they sought genuine buyers, ignoring traffic with no buying intent. More clients to expand their business in Australia. Ranking top on SERPs for keywords with buying intent. Getting more impression when people look for home appliance services in Australia. Understanding their objective, we provided our localized DR90+ PR Backlink service, precisely tailored to their goal of maximizing ROI. Provided Service DR90+ PR Backlinks Campaign Plan In crafting Renovation Capital’s digital PR strategy, we chose Content-led PR link-building strategy. Since their audience was localized to Australia, we planned to earn editorial backlinks from renowned Australian media publishers, ensuring a targeted and impactful result. Timeline July, 2023 – August, 2023 PR Content We thought of crafting a content that goes with our client’s website. But it also had to be link-worthy for the Australian journalists from top media houses. After initial ideation, we decided to go with a report titled Unveiling Australia’s Rental Landscape: Top 10 Most Affordable Regions in 2023. Kudos to our team of data analysts, content writers, and visualizers for crafting this content. Our source of data for this content was the Australian Bureau of Statistics. From this authentic source, we examined Australia’s 88 SA4 areas (Statistical Area Level 4) for the following factors: Renting Population Median Weekly Income (AUD) Rental Value Change Median Weekly Rental Value (AUD) Rent-to-Income Ratio Check out the content above. Then, we assigned scores out of 100 to each area for individual factors. By composing the total score within 100, we ranked the areas based on rental affordability. Outreach After publishing this content, our outreach specialists made a list of Australian journalists who would be interested in publishing news about Australia’s rental landscape. Then, for each of those journalists, we crafted individual email pitches aligning our content with their previous works. So…How did it go? Results Total Backlinks Secured 15+ DR90+ Backlinks 2 DR80+ Backlinks 4 All Backlinks See More As of 17 October 2023, Renovation Capital is ranking for 430+ new keywords! (Talking about the quality later.) Special Note Their DR increased from 2 to 31, increasing their site’s overall authority. This was possible because of the high-quality links they got from top publishers in Australia. Now, if we analyze the quality of keywords, let me show you a screenshot of their Ahrefs report. What do you see? All these keywords have buying intent, and our campaign helped them rank for highly competitive keywords like ‘kitchen renovations perth,’ ‘walk in wardrobe’ or ‘bathroom renovation perth.’ People who search these keywords are definitely more sales-qualified than those who search for ‘how to renovate my house?’ right? This was a success for us, and we saw a jump in those high-buying intent BOFU keywords! The screenshot is enough to show you how effective our DR90+ PR campaigns for businesses can become! Ending Note So, I have shown you how we managed to rank our clients higher on SERPs and enjoy more SQL than ever—by ranking them in the top 3 for 21+ new keywords with high buying intent! It was possible because of the 29+ DR jump on their site, making their website look more authoritative than before. Their low-hanging keywords rose the ranks and brought visible, sweet fruits. We thank them for putting faith in our expertise, which led us to earn 15+ editorial backlinks from top Australian media sites. Stay tuned for more case studies, as this time of the year could never be bet
PR Link-Building: Earning 23+ Editorial Backlinks For an Online Diagnostic Centre
Overview Our client, Blue Horizon Blood Tests, is a UK-based, doctor-led medical team providing a variety of medical tests. Their commitment to excellence is reflected in their promise to deliver prompt pathology reports, ensuring 100% accuracy for patients. With a network of partner clinics and convenient home services, they are a beacon of reliability in medical diagnostics. Industry Online Diagnostic Services Objective Blue Horizon Blood Tests provides on-demand medical tests to its online-based customers. With this business model, they used their partner clinics to serve their customers quickly while maintaining accuracy. They also had room to serve more clients. So, they wanted to: Use SEO to get more clients, organically. Rank higher on SERPs for service-specific keywords. Rank for high-converting BOFU (Bottom of the Funnel) keywords. Boost SEO authority using high-quality backlinks. Get brand mentions from the UK’s top media publishing sites. So, to achieve all these desired results using SEO strategies, we suggested to them the best possible service. Provided Service DR90+ PR Backlinks Campaign Plan As with all our Digital PR campaigns, we opted for a Content-led PR link-building strategy. To do that, we had to craft a content that’s—- Link-worthy Aligns with the healthcare industry Recently, we did a campaign in the US market that got us 29+ editorial backlinks. So, we decided to replicate the same campaign targeting the UK market. So, we planned to write content featuring the “Healthiest Areas Index of the UK 2023”. Timeline August, 2023 – September, 2023 PR Content After ideation, our team of data analysts sourced data from the Office for National Statistics and GP Patient Surveys. They worked on the following health-indicating areas: Annual Mean PM2.5 Concentration (Air Quality). Current Smoking Adults. Alcohol Misuse. Cancer Prevalence. Diabetes Prevalence. Drug Misuse. Healthy Eating Habit. High Blood Pressure. Kidney and Liver Diseases. Adults with Mental Health Problems. Overweight and Obesity. Physical Activity. After sourcing this data with our analysts, we involved our content team with their findings. They worked collaboratively with the data analysts and crafted the link-worthy content for our client. Meanwhile, the visualizers made an infographic to present the data in an appealing way. Check out the infographic we developed with those boring data: You can also read the full content here: Healthiest Areas Index of the UK 2023 Outreach After publishing the content, we made a list of relevant journalists from the sites we wanted backlinks from. Then, we tailored our pitch for each journalist, and visible results started to come within the next 7–10 days. Results Total Backlinks Secured 23+ DR90+ Backlinks 2 DR80+ Backlinks 4 DR70+ Backlinks 4 Prominent Backlinks SL. No Site Domain Rating (DR) Total Traffic 1 MSN 92 30.23M 2 The Sun 90 19.32M 3 Express 89 10.1m 4 Daily Star 83 2.88M 5 Birmingham Mail 80 1.7M See More Special Note Can you notice the change in positions? Also, check the keywords! The highlight of this screenshot is ranking on top of SERPs for keywords with buying intent! Noteworthy is the substantial progress made in the UK market, particularly with the jump in the keyword “private blood tests,” a distinctive feature of our client’s services. They’ve catapulted from the 23rd position to an impressive 4th place on SERPs. Similarly, for the keyword “private blood test,” they now hold a position in the top 3, a significant leap from their previous 10th position. These keywords together generate a substantial traffic volume of 9.9k (5.7k + 4.2k). Additionally, for the search term “private blood tests near me,” they’ve surged to the 7th position from the second page of SERPs This surge in visibility promises a substantial influx of patients, directly impacting their revenue in a positive way. This achievement underscores the effectiveness of our strategies in enhancing their online presence and driving business growth. Ending Note Despite having less than 10k+ organic monthly traffic, our client prioritized quality over quantity, focusing on keywords that attracted potential patients requiring their services. Even with us, they wanted the same. And our DR90+ PR Backlinks service did the right job. Using our strategy, we secured 23+ editorial backlinks from esteemed platforms such as MSN, The Sun, Express, Daily Star, and Birmingham Mail. These influential backlinks not only amplified their visibility but also sent robust signals to Search Engine Results Pages (SERPs), affirming Blue Horizon Blood Test as a trustworthy and authoritative site within their industry.
PR Link-Building: 31+ Backlinks Earned for Our Airlines Career Blog Client
Overview Cabin Crew HQ, true to its name, stands as the ultimate hub for global Cabin Crew professionals. Purposefully structured, the website caters to the needs of every Cabin Crew, offering invaluable resources for a comprehensive understanding of their profession. Moreover, it serves as a gateway to the latest industry trends and exclusive recruitment prospects with premier airlines, ensuring their audience stays ahead in their game. Industry Airlines Career Blog Objective As a revenue-driven blog, Cabin Crew HQ relies significantly on impressions to fuel its website traffic. SEO emerges as their most potent tool to capture the attention of a global user base. From us, they wanted to have a DR boost by earning authoritative backlinks. In other words, they aimed to rank for more keywords, including #1st-page positions in SERPs. For that, our DR90+ PR Backlinks were the best solution to achieve everything they wanted within a month. Provided Service DR90+ PR Backlinks Campaign Plan As with all our Digital PR campaigns, we opted for a content-led PR link-building strategy. We channelled our efforts towards securing premium editorial backlinks from some of the most influential publishing platforms worldwide. Let’s see how we did it! Timeline June, 2023 – July, 2023 PR Content Methodology We examined 30 of the busiest international airports worldwide based on the Port Authority of New York and New Jersey’s 2022 Annual Airport Traffic Report. Then, we ranked them based on their scores out of 100. Scoring Process: Each airport was assessed on multiple factors, with a normalized score out of 100 assigned for each criterion. Individual scores are combined, considering weights based on importance. Applied appropriate weights to normalized scores to create a composite score for each state. The final composite score ranged from 40 to 80 for a realistic assessment of airport performance. Data Handling: Only actual values were stored in the final dataset. Individual feature scores were removed. Criteria Analyzed: The total number of passengers passing through the airports. According to the Official Aviation Guide of the Airways (OAG), we derived Average On-Time Performance: Focusing on the cost of a week’s parking using the cheapest available option (e.g., long-stay car park, economy parking), we derived parking fees. Considered the cost of the shortest available parking slot for dropping off passengers outside the terminal building. The number of restaurants and bars within the terminal buildings. The number of duty-free shops within the terminal buildings. Outreach After crafting our link-worthy report, we pitched the relevant journalists in this niche. This niche has less competition than the other digital PR campaigns we launched. So, I won’t lie; we did expect a very good response. And guess how they did? Read more in the results section! Results Total Backlinks Secured 31+ DR90+ Backlinks 3 DR80+ Backlinks 6 DR70+ Backlinks 5 Prominent Backlinks SL. No Site Domain Rating (DR) Total Traffic 1 MSN 92 30.2M 2 Timeout 90 19.2M 3 Chron 90 92K 4 New York Post 90 90 5 Dallas News 88 2.4M See More Ending Note Earning an impressive tally of 31+ Digital PR backlinks from a single piece of content is a feat worthy of celebration. The infusion of link juice from these esteemed high-authority sites holds the promise of propelling our client back to the zenith of Search Engine Results Pages (SERPs) in no time.
PR Link-Building: 20+ Editorial Backlinks Earned for Our Travel Blog Client
Overview Our valued client operates a personal travel blog, weaving together captivating narratives from their global adventures. It’s a lot more than just a collection of stories, serving as a beacon of activism, inspiring readers with insightful travel tips, and fostering a deep connection with the essence of exploration. Industry Personal Travel Blog Objective Being one of the best Travel Blogs around the world, our client already had a high DR (60+) and high traffic (200k+) on their website. But no matter how big a site is, you can never get tired of link-building. With over 1k+ pages on their sites, they rank for 60k+ keywords. Many of which are on the 2nd or 3rd pages. As a result, they were getting less traffic than they rightfully deserved. Here is what they wanted: Getting featured on the world’s top media sites to increase influence. Injecting due SEO authority to bring those 2nd and 3rd-page results on the 1st page. Diversify link profiles with a mix of do-follow and no-follow links from the world’s top media publishers. To be successful in their key SEO objectives, we suggested to our client the best SEO tactics of current time. Provided Service DR90+ PR Backlinks Campaign Plan Embracing a Content-led PR link-building strategy for all our digital PR campaigns has become our go-to option. First, our team prepared a content idea that would make the journalists link to it while keeping the originality and relevance of the blog itself. In this case, this content explored the topic “Most Popular Beaches in USA.” Teams responsible for the campaign Data Analysts Content Writers Visualizers Outreach Specialists Sourced and analyzed data from authentic sources. Based on the results derived from the data, they crafted compelling content. Thought and implemented a way to present data in an appealing way. Listed down relevant journalists and crafted tailored pitches to present how our report is providing them value. Timeline August, 2023 – September, 2023 PR Content Utilizing Instagram data analysis, we curated a report highlighting the Most Popular Beaches in the USA for 2023. (The title of the content was different, a more catchy one.) Because of the NDA, we can only share the screenshots… Here is the chart that shows the most popular beaches in the USA for 2023. Chart 1: Most Popular Beaches in the USA 2023 The data we collected let us create another infographic. Here is the chart of the most popular cities in the USA for 2023. Chart 2: Most Popular Cities in the USA 2023 Methodology Instagram Hashtag Analysis (Numbers): Utilized Instagram data to identify popular USA beaches, compiling a list and collecting posts with beach-specific hashtags. Beach Area Size Analysis: Gathered beach area size data from public sources, calculating popularity by dividing beach-specific Instagram hashtags by area in meters. Hashtag Density Analysis: Determined hashtag density (hashtags per meter) to assess Instagram popularity, offering insights into social media appeal and user popularity. Outreach Our outreach specialists listed the relevant journalists and sent tailored pitches to them containing a sneak peek of the content we crafted. Here, we didn’t ask for backlinks. Rather, we showed how our content is filling a content gap in their industry. With this, the results started to flow within the next 7–10 days. Results Total Backlinks Secured 20+ DR90+ Backlinks 4 DR80+ Backlinks 1 DR70+ Backlinks 5 Prominent Backlinks SL. No Site Domain Rating (DR) Total Traffic 1 MSN 92 30.23M 1 MSN 92 30.23M 2 Yahoo News Uk 91 878K 3 Mirror 90 16.75M 4 Daily Star Uk 83 2.88M See More Special Note Experts have marked the latest Helpful Content Update as the worst after Google’s Penguin Update. Specially blog sites in popular niches are getting affected. But our client, on the other hand, even at this time, is having a growth in overall traffic! Even though they lost 830 and 731 keywords from the top two countries (US and Philippines) based on audience, they have a total 18.3K+ traffic increase. They lost ranking for 2.3k+ keywords overall but the traffic? It rose by 12.4k+/m! How is this possible? I’m breaking this to you. Look, our client is ranking for new 174 keywords in the top 3 now. Research says the top 3 positions in SERPs take more than 60% of traffic. The equation is clear—when you rank in the top 3 for more keywords, you’ll get a huge traffic increase! With the help of our PR backlinks, they boosted authority to rank for low-hanging keywords, and this is how they managed to maintain positive results when others experienced a terrible loss of traffic. Ending Note This represents our unique journey with a travel blog client who opted for anonymity. They are at only 12.4k+/m traffic growth, but this is only the beginning. They managed to tackle the probable negative effects of Google’s Update with the power of link authority driven by our DR90+ PR Backlinks. So what’s your takeaway from this case study? In SEO, you can never get tired of link-building!
PR Campaign Case Study: 143k+ New SEO Traffic in < 30 Days!
Our latest Digital PR campaign earned our client (Anonymus, NDA sucks) 12 editorial backlinks, including fancy coverage in top Canadian media outlets like Livable, CTV News, Daily Hive, etc.! Brace yourself for this thrilling success story as you learn the exciting details of our targeted Digital PR approach. Client Overview: Our client, a local personal finance blog, had over 300k monthly organic traffic. With a strong pool of backlinks, high authority, and exciting content marketing, this blog was loved by its target audience. And with Digital PR, they simply sought to step up the gear for more. Objectives Our client aimed for the prize – besides brand mentions of highly authoritative publishers, they also wanted visible SEO success. With our Digital PR campaign, they wanted to— Increase brand awareness in Canada. Boost organic traffic from the Canadian audience. Grab a valued 1st-page spot on SERP for highly competitive keywords. What could be done? Our quick audit discovered a treasure of top-notch content that targeted mid-high competition keywords. However, Google did not rank them higher than SERP’s 3rd/4th pages. The pieces were there but needed the right push to claim their rightful spot on Google search results. Yes, we knew exactly what to do. And that’s why we suggested going all in with our Digital PR backlink service. Tip: Here’s the detail about how we do Digital PR Backlinks PR Campaign Overview Number of campaigns: 01 Niche: Finance Blog Service: Digital PR backlinks Duration: 6 weeks Executing Digital PR Campaign When executing the campaign, our goal was clear and simple—A quick result in a targeted niche, backlinks from high DR sites, and increased brand awareness throughout Canada. We followed these steps to achieve this Digital PR campaign success: 1. Ideation and Topic Validation: In this phase, we researched to decide a high quality, link-worthy content that can pick interest from top publishers in Canada. Of course, we kept the content relevancy in check to align with the blog’s brand value. We had to serve both ways, seeking prominence with effective execution. And it was not easy. After rigorous research and brainstorming, our content marketing wizards showed magic. We calculated what content would captivate Canadian journalists in similar fields and compel them to give backlinks. Finally, we found an idea! We wrote on “The 10 Most Affordable Places to Live in Canada”. How we delved into research in executing this content is more exciting than the idea itself! So, don’t stop reading what awaits you! 2. Crafting Link-Worthy Content: Decoding the strategy: After we fixed a plan, we started our content crafting journey, and the key step here was research. Before diving into our research process, let’s see what values we planned to provide the readers and publishers. We decided on two sets of information or research falling under the highly-valued content category. Top 10 Affordable Places in Canada. Top 10 Cheapest and Expensive Cities in Canada. We merged them both into a single content to make it more appealing. Source of Data: Now, to come up with extensive analysis, we required data. And where to find them? When sourcing our data, we kept these in mind: The overall strategy of the campaign. Authenticity and trustworthiness of the source. Time-relevant information. For ‘Places,’ we analyzed data from provinces sourced from government websites. For ‘Cities,’ we set New York as the optimum affordable city. Then in comparison to that, we prepared our metric—Affordability Index. From Data to Content: We scrapped the Annual income and expense data from trustworthy Canadian government sources. The data included— Median After-Tax Income Annual Household Spending (Excluding Investment and Government Spending) We calculated the income-to-expense ratio from the income and expense data, which we used to rank 10 provinces through comparative analysis. Then we scrapped more data on the Cost of Living from NUMBEO for the current year to prepare the affordability index. Using this index, we ranked 26 Canadian cities based on how cheap or expensive they are. This is how our content marketing team researched, prepared, and published this outstanding report. Sadly, I cannot have the link to read it— (but you can get screenshots!) The research-driven table we prepared for our client. Want the same to be done for you? Book a call with me to find out what custom offers await you! How we crafted our content for each affordable city in Canada. 3. Outreach: Armed with our powerful content, we set off to reach Canadian journalists. We built a dream list of relevant media professionals, each eager to discover the gem we had to offer. And our expert outreach team pitched the report. And the result? A thrilling 12+ journalists leaped to cover our content, showering us links and love! Results: So, you understood how we pulled off this campaign. But what about the results? Wait, wait. Let me show you one by one. First, let’s get a quick overview of which media publishers linked to our content— Publisher DR Domain traffic 90 2.8M 90 485K 81 193K 80 1.8M 74 247K See more Interesting outcome, isn’t it? So, with this process, you can also earn high-quality niche-oriented backlinks, including coverage on high DR sites. Or, you can ignore the hassle and book a meeting with me for help. Impacts: Check what Ahrefs suggest— Ahref’s Report as of 01/08/2023 The result is outstanding, just as our goal. Our targeted Canadian Digital PR campaign delivered outstanding results for our clients in only 6 weeks! Organic Traffic Surge: Witnessed a remarkable increase of over 143k organic visitors to their website. Keyword Domination: Ranked for an impressive 199k new keywords, establishing authority in the finance niche. High-Quality Editorial Backlink: Secured 12+ high-DR backlinks from top Canadian media outlets. Link juice gathered from this campaign affected their long-hanging targeted keywords, making the client rank in other content too! So, we have the proof to say that a successful Digital PR campaign can not only earn you high-authority backlinks to increase organic traffic; but it can also give a push to your existing content so that you can rank higher on
PR Link-building Case Study: Ozmosi.com – Forbes, MSN & More For $172 Per Link
Our SEO PR Links campaign led to 29 powerful backlinks and coverage in globally-leading media outlets such as Forbes, MSN, Yahoo, iheart, Patch, AS, APP, and FOX. The best part? We built these links for just $172 per link on average. Curious to find out how we accomplished it? Continue reading this case study to understand our process and how you can achieve similar results. Client overview Our client in this campaign was Ozmosi.com, a pharmaceutical intelligence platform that helps investors understand health data to reach better decisions. Ozmosi is a trailblazer in their industry, and they’re always looking for new ways to leverage digital platforms to grow their business. However, they had little to no SEO authority before our engagement. Objective The client had clear goals mainly related to SEO, but also their entire digital presence. Achieve a boost in SEO authority and traffic quickly Increase brand awareness across the web See tangible results as soon as possible (not having to wait months) What could be done? While they had a great business, there were some SEO challenges. The main one? Having zero authority in their niche. So, we suggested they try to get a DR boost (obviously) to make their site look authoritative in Google’s eye. As their technical SEO was pretty solid, and we couldn’t work on improving content – We suggested our PR backlink package that works magically fast to increase authority and rankings. This package is designed to quickly tap into the world’s most prominent publishers and leverage their authority for your business. Problem Our client faced several challenges that hampered their ability to rank higher on search engines: They had zero authority with Google as they had a newly registered domain Their competition is well-established It’s a YMYL (Your money, your life) industry that makes SEO particularly hard YMYL industries include Finance or Health, where Google makes additional effort only to show authoritative sources. Why? Because in these industries, if a user makes a wrong decision due to incorrect/misleading information, it could have more significant consequences. Therefore, authority is even more so necessary in a YMYL industry. Results Our efforts led to the client getting 29+ contextual backlinks from major media outlets, all within two weeks. Want similar results for your business? Book a free 30 mins strategy session here. Trust me its not another sales call, but a pure strategy session to scale your organic growth. Action We analyzed Ozmosi’s industry, identified suitable publishers, and launched a comprehensive digital PR campaign. This involved creating compelling content these publishers would want to link to — enabling us to get authoritative backlinks. Here’s what we did: Create a study around the general health of different US states Pitch it to Journalists that write for Big Media Publications This is simplified, as creating world-class content like a study on a hot topic in the right industry isn’t something you can do with a snap of your fingers. Healthiest States Index of The USA 2023. This study was the critical component of the campaign, as it gave us something the journalists would want to link to, as they can come up with a headline that generates clicks for them. Ozmosi.com as featured in Forbes, Patch, as.com, iHeart, and MSN! Expert tip: Why is this topic good? Because everyone in the US would be curious to see where their state lands. Forbes, Yahoo, and the other top publishers’ journalists know this, and they want clicks, so they happily link to it. Take a look at some of the globally-recognized PR links we have secured: Publisher DR Domain traffic Backlink URL 94 114M+ Forbes 92 655M+ MSN 91 29M+ iHeart 90 26.1M+ Patch 84 9.1M+ AS 82 2.7M+ North Jersey See more The client’s domain rating (DR) improved from 0 to 22 The median number of DR of referring domains: 76 The median number of traffic of referring domains: 2.5 million/month What pleased us about this campaign: The Domain Rating — since it’s so crucial for a YMYL niche. Breaking down the cost We did this for an average cost of $172 per backlink, over 50% less than the industry standard for an “average link.” But again, we built these links from the leading and most prominent publishers worldwide. Editorial backlinks earned 29 The average cost of each backlink in our campaign $172 (More than 50% lower cost than “average links” by industry standards posted by Ahrefs) Median DR 76 Median traffic of referring domains 2.5 Million/month Are you next? Eager to achieve similar results for your business? We’ve helped over 800 businesses build links, establish authority, and increase traffic. We’re here to help you do the same – and it all starts with a free strategy session. Book a free consultation now! Strategy: Breakdown of the SEO PR links campaign Step 1: Industry analysis and target identification The first step was that we identified relevant & high-authority publishers who would be suitable for our PR backlinks strategy. These included: Forbes MSN Fox Yahoo Regarding SEO, backlinks from the above sites instantly show Google that a site is an authority and can be trusted. This was the main goal for our client as well. As our client is in the health space, we looked for US health journalists with relevant past articles on these publications — particularly about US Public Health. Step 2: Content creation and outreach We focused on creating high-quality content tailored to these publishers, ensuring they would be interested in linking to it. Key tip: Most SEO companies pay for links because link-building is always about value exchange. Nobody is going to link to you as a nice gesture. HOWEVER, our approach is different – we never pay for links – value exchange for us means creating a killer piece of content that the journalist wants to link to. We help the journalists by giving them a great resource they want to link to. After creating the content, we initiated outreach to these publishers, pitching our client’s study as a valuable resource for their
PR Link-Building: Earning Links from TechCrunch, PCmag, MSN, and The Week!
Our AI industry data analysis led to link placements and coverage on top media outlets including TechCrunch, PCmag, The Week, MSN, and 40+ others. And just in case you’re wondering… This was for a new company with 0 SEO authority before our campaign (more on this later). Want to find out how we did it? Read through this case study, and we’ll show you our process – and how you can achieve similar results. Client overview WriterBuddy is a forward-thinking company that leverages AI to help individuals and businesses write more efficiently. Objective The client’s website was brand new. And it’s no secret that SEO for new websites can be challenging, especially in the B2B space with established competitors. Their goals included: To create an SEO advantage early in their business. Rank for many fairly competitive keywords, e.g., acronym generator, elevator pitch generator, sentence rewriter, hook generator, Instagram caption generator, etc. See the results ASAP to generate an ROI and use the profits to reinvest in their business. Problem Just like many innovative companies that need their focus elsewhere, the client had a few key challenges which made it tough for them to rank higher on Google (at least fast). These were: Having ZERO authority in the eyes of Google as they had a newly registered domain. Having well-established players such as Copyai, Jasper, Writesonic, etc., as their competitors. Trying to rank for buyer-intent keywords that list online writing tools, not blog posts. So, there wasn’t any way to improve the “Content Quality” in this case. Targeting fairly competitive keywords (but not having any authority). Though not an easy task, our process enables us to quickly tap into top news outlets and publishers – as you’ll see in just a moment. What could be done While they had a great business, there were some SEO challenges. The main one? Having zero authority in their niche. So, we suggested they try to get a DR boost (obviously) to make their site look authoritative in Google’s eye. As their technical SEO was pretty solid, and we couldn’t work on improving content – We suggested our PR backlink package that works magically fast to increase authority and rankings. This package is designed to quickly tap into the world’s most prominent publishers and leverage their authority for your business. Spoiler Alert: We managed to secure DR 70+ Links for an average price of $227 per link (for the client). This is less than Ahrefs’ estimate of the “average backlink”, and ours were DR 70+, including TechCrunch, PCMag, MSN, the week & More! (We’ll break this down later) What exactly did we do We analyzed the client’s niche and developed a comprehensive digital PR strategy. It focused on building high-quality contextual backlinks to boost search rankings. The key component of this strategy was a creative content campaign in the form of an infographic that explored the Global Investment Report on the AI Industry for 2021-2023. Why an infographic report Most SEO and PR companies pay mediocre sites to post their links. But if you want to get featured on top publishers like TechCrunch, PCMag, The Week, MSN & More — that simply won’t work. These sites want to maintain their reputation as the best magazines & publishers in the world because that’s worth more than whatever SEO companies offer them. Therefore, we take an innovative, organic, and creative approach to link-building. We create world-class content and industry reports that the best publishers want to link to – so our clients can be recognized as industry leaders. Results overview Thanks to our efforts, the campaign earned coverage and do-follow links from top-tier media outlets such as TechCrunch, PCmag, The Week, MSN, and more than 40 others. Take a look at some of the globally-recognized PR links we have secured: Publisher DR Domain traffic Backlink URL 92 14M+ Techcrunch 92 655M+ MSN 91 19.8M+ PCMag 89 487.1K+ Infodata 78 1M+ The Week UK 78 61.2K+ MMM See more The campaign earned contextual links from 40+ publications. The DR increased from ZERO to 24 within 10 days. The website saw an increase of 113k+ monthly organic traffic in less than 90 days, which was previously non-existent. The website is now ranking for over 7k keywords. Here is a table to give you an overview of the results: Campaign budget $10,000 Number of Links built 44 Cost per link (avg:) $227.27 Average DR of a link built in the campaign 70+ Want similar results for your business? Don’t hesitate to book a call with us. It’s not a sales call but a pure value to scale your organic growth. Don’t miss out on this great opportunity to scale your organic growth. Strategy: breakdown of the digital PR campaign Step 1: Brainstorming the topic As an AI tool, WriterBuddy was the perfect source to develop industry AI reports or stats. Every second (Yes, every second counts!), the world of AI is heating up. Major players like OpenAI, Microsoft, and Google hit the headlines daily. But who else is in the game? Our team set out to explore this question and went through AI-related studies, whitepapers, and reports. In addition, we paid close attention to tech journalism to identify a knowledge gap in the AI industry. Based on our research, we crafted a set of questions to investigate the state of AI investments, including: How much are corporate investors willing to risk with AI technology? Which companies are receiving the most significant investments in the AI industry? The AI wave has Reporters itching to cover AI-related topics. But they often lack data, resources, and credible sources. We saw this as an opportunity for us to create a world-class content piece like an infographic that journalists want to quote and use in their articles. Step 2: Data-driven research studies To answer the above questions, we researched over 10,000 AI companies and their funding data between 2015 and 2023. We sourced these data from trusted sources such as CrunchBase, NetBase Quid, S&P Capital IQ, and NFX. Then we presented
Our PR Backlink campaign landed on Forbes, Yahoo, NBC, and 40+ top media outlets!
The mighty PR backlink strategy has blessed us with more success stories as we dive deep into Food and Beverage industry. Previously, we worked with data from the AI industry. That was only the beginning, with more successes to follow! In our latest data-driven research on popular global cuisines, we took our time and efforts to understand the most popular cuisines, meal types, and food trends WORLDWIDE. We created outstanding data-backed content that equally resonates with food enthusiasts, restaurants, and journalists alike. From this case study, you will learn what we achieved for a Food & Beverage niche client through a strategic PR backlink campaign. Excited much? Campaign specifications Number of campaigns: 02 Niche: Food and beverage Service: Digital PR backlinks Duration: 4 weeks Campaign results Our PR backlink campaigns achieved exceptional results with 40+ editorial placements. including Forbes, MSN, and Yahoo. Over 80% of the backlinks have a DR of 70 or higher, and 12 of them receive over 1 million+ in traffic significantly increasing our client’s search engine traffic and impression in just two weeks. This is not the end, as the client can expect even better rankings over the next few months. Here are a few top editorial backlinks and their metrics: Publisher DR Domain traffic Backlink URL 94 118M+ Forbes 92 655M+ MSN 92 3.4B+ Yahoo 86 10M+ Cleveland 86 33M+ Estadao 84 3.3M+ NBC See more Impact 1. New keyword rankings: Our campaign made the client’s website rank for 47,000+ new keywords in just two weeks. And that’s huge! New keyword rankings 2. Total traffic improvement: In just two weeks, the client’s site experienced a 17% increase in total traffic. It would take months if not years to get this result. Total Traffic Improvement 3. Significant organic traffic growth: We successfully made a 30,000 increase in organic traffic. Can you guess the time we took? Two weeks again! Traffic Growth Our strategy We believe there are no shortcuts to success. But again, we are also saying it took us just two weeks to get real results. That too, in SEO! Don’t be confused by seeing how little time it takes to see actual results. It still involves a lot of hard work. Do you want to learn more about our strategy? Data-driven hard work: To create an effective PR backlink campaign for our Food & Beverage client, we took our laptops/PC and dug deep into digital data. We focused on understanding the latest trends in popular cuisines and dishes. The plan was to connect our client’s content to these popular trends worldwide. It would naturally lead to increased interest and engagement from readers and journalists alike. A secret you should keep: In this data-driven approach, we took the help of mighty Social Media! Instagram specifically helped us to identify the most frequently mentioned cuisines, meal types, and food-related hashtags. Look for the detailed results of our research on the client’s page here. Tailoring quality content: Based on our findings, we tailored the client’s content to tap into these trends, making it highly relevant and appealing to the audience. We ensured that the content was engaging and informative. We also put our efforts into making it visually appealing using captivating charts and visuals. Researched targeting: Next, we researched again. We built a list of top websites in the food and beverage niche. They were our targets for our outreach campaign. We managed to successfully create a compelling story around our client’s content. And it naturally resonated with the reporters and editors at these top publications, making them more likely to fall right into our grasp. And they did! Relationship-first: This does not end here as we focused next on building relationships with these publications. By understanding their content needs and providing them with valuable resources to complement their existing coverage, we were able to build a strong sense of trust. This ‘relationship-first’ approach enabled us to secure high-quality contextual backlinks from authoritative sources like Forbes, Yahoo, MSN, and NBC, among others. Result-oriented approach: We closely monitored the campaign’s progress and adjusted our strategy accordingly to ensure the best possible results. This involved analyzing the data to identify which angles were resonating with the audience and refining our outreach accordingly. Want a similar strategy for your blog? Don’t hesitate to book a free 30 mins strategy session with us. What did we gain As a result of our data-driven and relationship-focused strategy, our client experienced significant gains in search rankings, securing over 47,000 new keywords in just two weeks. The campaign also resulted in an impressive 30k organic traffic growth. It’s important to note that search engine ranking typically takes time. However, our PR backlinks are so powerful that the client has already started seeing improvements in new keyword rankings, SERP, impressions, and CTR within just two weeks. Moreover, the client can confidently anticipate continued growth in rankings and organic traffic over the next 6-8 months. Final note This case study demonstrates the significant impact of a well-executed PR backlink campaign. It can bring marvelous results in search engine rankings and organic traffic growth. All we did is secure high-quality Digital PR backlinks and craft compelling content. But that was enough to let our food and beverage clients boost their online visibility and drive desired business growth. Looking to harness the power of PR backlinks to boost your online presence? Whatever your niche is, you have found a gold mine! Get in touch with us today to see how our team of experts can help you. We will craft a compelling and results-driven campaign tailored to your unique needs. Let us be your trusted partner in achieving your online digital marketing goals!
